233 Pierce St.  |  Birmingham, MI 48009      

248.686.0900   |   info@maddogvc.com


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ShapeLog is a business-to-business fitness technology company with patented strength tracking hardware and the world’s first strength training data API. We offer a retrofit solution that makes “dumb” equipment smart. We sell into the commercial fitness market through partners and our hardware is brand-agnostic. We work on anybody’s equipment.

 

We don’t require users to buy or wear any gadgets. Instead, we learn enough about them in four workouts to automatically identify their workout data every time they come back. There are data standards for heart rate, steps, cycling, but none for strength training.

 

Together with our industry partners, we’re defining standards for strength training data so every workout can be tracked and available to fitness clubs, developers, equipment manufacturers, and users everywhere.